Winnipeggers are the sweetest.


According to a recent article written by The Huffington Post, Winnipeg has some pretty selfless citizens. Although I’m not surprised (we are Friendly Manitoba, after all), it’s always nice to see our hometown make headlines – especially when they’re not tallying our homicide toll.

Check out the article. You know you wanna.


Home, sweet home.

Any spare time I’ve had these past few months has been consumed with house hunting. My boyfriend and I currently live in a beautiful downtown apartment, but it has come time to move onto bigger, better things. Having a driveway and some gardening space is also a bonus.

Now, we haven’t found the picture perfect home quite yet, but I have already taken the initiative to brainstorm some interior design ideas. And where better to get inspiration than from good ol’ Pinterest. Here are a few attractive rooms and accessories I’ve stumbled upon.

Now, all I need is a ginormous open-concept downtown loft to be able to make my vision a reality! Before I forget, props to my good friend Corinne Rikkelman for donating her abandoned book shelf to a worthwhile cause.

That’s cool.

 Lately, I’ve had campaigns on the brain. The toughest part of coming up with something fun, interesting or shocking is that you really have to turn to someone else to validate the awesomeness of your concept. To cleanse my creative palette, I turn to the Internet for inspiration (it’s encouraged to come up with ideas off the cuff, but sometimes it’s nice to know where the bar is set). I use these ideas as a starting point to get the creative juices flowing. Here are some interesting ideas that have caught my eye over the past year.

Ugly Betty paper bag.

Always be prepared for the creatures of the night.

A testament to skincare.

Not so tiny bubbles.

Feed the needy.

Sheer genius, McDonald’s. Sheer genius.

Pixel pup.


This billboard originally appeared near Time Square a few years back. This sour note caught the attention of millions of people, turning out to be a clever guerilla marketing campaign for Parco P.I. The campaign originally had a website detailing Emily’s vengeful activities, but is unfortunately no longer in commission. Neat idea though, considering it got tons of people talking about an ad without a visible brand.

Keep Good Going

Has reading up on life insurance ever pulled at your heartstrings? If the answer is no, this website might change your mind.

American insurance company New York Life provides life insurance, annuities and long-term care insurance. After reading a description of what they were all about, I was expecting nothing more than a dull and dry website with meaningless numbers, charts and forms. Instead, I found this:


It turns out, New York Life is currently running a feel good campaign called Keep Good Going. By visiting this subsection of their website, you can browse through a collection of beautiful stories submitted by real customers about making the most of what you have, being the best person you can be and cherishing your loved ones.

If you’re feeling like you need a little inspiration, I suggest you check out some of their videos. They’re a simple reminder of where you came from. Here’s my favourite website (and be prepared for the waterworks): Father and Son.